Tirrah Switzer

Momentive Software

Vice President of Product Marketing

Tirrah Switzer is a product marketing enthusiast, engrossed with keeping up to date with industry trends and understanding the challenges associations and nonprofits face. Tirrah is the VP Product Marketing with Momentive Software, where she oversees go-to-market strategy, messaging and positioning, product launch, and competitive and sales enablement for a portfolio of 16 products serving member-based organizations and nonprofits. She is the co-author of 12 research studies on member engagement and loyalty and association digital evolution trends. She serves as a member of the ASAE Research Foundation Research Committee and is a Past Chair of the ASAE Small-Staff Association Advisory Committee.