Presentation, followed by Roundtable Discussions Bridging the Gap: Aligning Association Professionals and Members for Success

Over the past decade, much has changed for associations. But what comes next for your organization? Now more than ever, associations must close critical gaps with their members to recruit, retain, and boost revenue.  This session will reveal groundbreaking findings from Momentive’s comprehensive survey of association professionals and members. Discover how loyalty metrics are soaring as members turn to their organizations for guidance in uncertain times and learn why successful events have become the #1 priority for association leaders. 

This year’s report uncovers critical shifts in member expectations, from the growing demand for regional events to the increase in professional development requirements. We’ll explore how technology adoption is driving member loyalty and reveal surprising insights about AI integration in the association space. 

What You Can Expect in This Session

• Loyalty metrics and member retention drivers in today's challenging environment
• Strategic insights on optimizing event revenue through regional and hybrid approaches
• Data-driven recommendations for expanding digital professional development offerings
• Technology adoption strategies that boost member satisfaction and loyalty
• Practical AI integration roadmap based on successful association implementations
• Member engagement tactics that resonate with younger demographics and remote preferences
• Q&A session with industry experts and survey researchers